Location

Melbourne-Naarm
[AUS]

Sector

Ophthalmic
Pharmaceutical

Service

Brand Identity
Industrial Design
Package Design

Ecolens is a conceptual sustainable contact lens brand addressing the impact of single-use lenses and packaging. Positioned in the ophthalmic sector, it promotes ecological responsibility and conscious consumption for environmentally minded consumers.

Delivered is a full visual identity and sustainable packaging system, replacing plastic blister packs with biodegradable and recyclable materials. The result is a unified brand that reimagines vision care through lifecycle thinking, usability, and waste reduction.

[01]

Brand Identity

Clean and optimistic. Soft geometry and whitespace signal trust, with subtle organic cues for sustainability, clear from tiny to retail.

[02]

Industrial Design

Function-led with gentle tactility. Prototyping lands on an intuitive, refillable structure that reduces waste in handling and storage.

[03]

Package Design

Minimal and materially honest. A compact footprint, and easy refill-dispense flow support a circular, considered experience.

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